But there it was, a mall with a huge crew of fans out to see the unveiling if the latest store from designer, Jayson Brunsdon.
And there looked to be another, much smaller crew at Westfield Bondi Junction in Sydney to see something that looked to be occurring at a Chanel beauty counter.
The designing Jayson, who has had in his words, 'a shit of a year' (with two serious cancer occurrences) has had every night out over the last week. And they were all in the name of work. So he was understandably exhausted. And he needed to get home to watch the tv series in which he helps judge good from bad frock designers.
Monday was his spring/summer show, as part of the Rosemount Sydney Fashion Festival; Tuesday was the taping (in Melbourne) of the Project Runway final; Wednesday was the mega Myer spring season launch back in Sydney; Thursday was a drinks part at Potts Point for his Runway host, Kristy Hinze; and Friday was a private drinks party at Kristy new Sydney home.
All this just a few months after being successfully treated for a second round of cancer and keeping his fashion business on track.
"I am SO exhausted, I just wish it was all spread out a bit more,'' he laughed, before slipping away, a bit early, from his new store and leaving the rest of his soiree to his partner in life and in business, Aaron Elias.
Was great to see a strong crew of friends and Jayson's fashion family turn up including Leona Edmiston and her partner Jeremy Ducker, Kim Jones, Lisa Vandenburg, Nicole Bonython, Cheryl Collins, the nights divine chanteuse and Grazia girl, Glynis Traill-Nash (pictured), Nikki Andrews, Nikki Dunlop, the Mi-Society gang, Joh Bailey and Adam Williams.
Joh officially re-opens his refurbished Double Bay hair emporium next week, with his partner, the choreographer Adam Williams telling me he has a dynamic dance performance planned for the unveiling: "But no, I won't be performing myself but I can tell you they will have hair higher than any of Joh's do's,'' he said.
Continuing their march into shopping centre ease , the Westfield folk also confirmed to me that Calvin Klein and Hugo Boss will also be opening at Westfield when it opens its central city centre, currently where Centrepoint and its surrounds are housed.
So it was all go, go, go at the 'Jungo' on a hump-day eve . . .
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