A model gem: smart fashion cookie goes from g-strings to jewellery . . .

The Victoria's Secret model turned designer, Erin Wasson and jeweller Pascal Mouawad have debuted their LowLuv by Erin Wasson in Australia.

After three seasons working together on their LowLuv fine jewellery range, Pascal and the Texan-born Erin have expanded their success by introducing LowLuv Costume. The new line comprises approximately 25 layerable styles in ¾rings, necklaces and bangles in base metal plated in gold or silver. Retail prices for the collection range from $80 - $375.
“I’ve loved making fine jewellery, and I’ll be working with Mouawad on a few fine pieces going forward,” says Wasson in the press spiel.

"But I really felt like it was time to open up LowLuv to the customer who’s been lusting after the expensive stuff, but could never afford it. That’s my girl. ''

Wasson has graced the covers of numerous fashion magazines, including French, German, Spanish and Australian Vogue, Flair, Numero, Allure, Esquire and Elle, and walked international runways for designers like Armani, Balenciaga, Cavalli, Gucci and Karl Lagerfeld while walking the Victoria's Secret Fashion Show in 2007.

Erin has also worked with photographers like Steven Meisel, Mario Testino, Peter Lindbergh, Patrick Demarchelier and Ellen Von Unwerth. Her advertisement campaigns include Michael Kors, Rolex, Tiffany & Co., J.Crew, Levi's, H&M, and the Gap. Since 2002, Wasson has been the international face of Maybelline, appearing in print ads and television commercials for the iconic cosmetics brand.

Erin once told Teen Vogue: "You can't take the Texas out of the girl. ... I wouldn't have gotten this far in the fashion world if I didn't have a little bit of that Southern hospitality in me."

Erin's affordable jewellery collection was inspired by Wasson’s 'imagined walkabout through the Southwestern desert' with metalwork pieces conjuring up a look of traditional Mexican handicrafts with etched native American symbols.

The LowLuv costume jewellery collection is be available exclusively online in Australia at http://www.miijo.com/