pic courtesy of www.misociety.com.auI have just had a conversation from a powdery ski slope in Japan, with Australian fashion week founder Simon Lock, (you know, the tall, bald fashion guy?) who is leaving the Hong Kong based helm of the IMG company at the end of this year.
Simon and and his then marketing company, Spin Communications, were instrumental in starting the Aussie fashion week (which will celebrate 15 years of life this May) with the likes of Mercedes and Rosemount having been naming sponsors over the years.
"From next year I will be spending 50% of my time on a charity project called wheel2wheel (http://www.wheel2wheel.tv/) where a group of us are planning on a motorbike ride from China to Australia,'' Simon told me down the line.
"We want to raise over $10 million dollars and do the ride over 1oo days.''
Simon admits he has just bought the BMW bike which he will be riding with his wheel2wheel business partner, Morgan Parker.
"I am also looking at opening a luxury ski resort in Hanazono in Japan so my work level certainly won't be faltering.''
Simon thinks the current position of Rosemount Australian Fashion Week is in great hands with IMG heading it up and is pleased to have been part of helping put Australian fashion into a more global mindset.
"Twenty years later, and I've been the fashion industry that long, I am proud of where it is so onward and upward we all go!''
He also admitted to wanting to spend more time with his children.
And you know what? I so know where he is coming from.
We can expect to see Simon taking his Row A seat at the spring/summer fashion shows this year but no doubt, next year, his bum will be more than likely parked on a BMW, than a fashion show seat.
Simon and and his then marketing company, Spin Communications, were instrumental in starting the Aussie fashion week (which will celebrate 15 years of life this May) with the likes of Mercedes and Rosemount having been naming sponsors over the years.
"From next year I will be spending 50% of my time on a charity project called wheel2wheel (http://www.wheel2wheel.tv/) where a group of us are planning on a motorbike ride from China to Australia,'' Simon told me down the line.
"We want to raise over $10 million dollars and do the ride over 1oo days.''
Simon admits he has just bought the BMW bike which he will be riding with his wheel2wheel business partner, Morgan Parker.
"I am also looking at opening a luxury ski resort in Hanazono in Japan so my work level certainly won't be faltering.''
Simon thinks the current position of Rosemount Australian Fashion Week is in great hands with IMG heading it up and is pleased to have been part of helping put Australian fashion into a more global mindset.
"Twenty years later, and I've been the fashion industry that long, I am proud of where it is so onward and upward we all go!''
He also admitted to wanting to spend more time with his children.
And you know what? I so know where he is coming from.
We can expect to see Simon taking his Row A seat at the spring/summer fashion shows this year but no doubt, next year, his bum will be more than likely parked on a BMW, than a fashion show seat.
(See two posts down for earlier media release announcement.)
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