Is the much loved and loathed Snuggie dead this Aussie winter? It may be after you look at these . . . .

The words Iceland and style may seem incongruous (hang on, it did bring us Bjork) but not any more . . .

Direct from the land of geothermal spas, glaciers and waterfalls, a crew named Third Drawer Down Museum of Art Souvenirs has secured the selling deal of Iceland’s Vík Prjónsdóttir . . . woollen capes and blankets from that fare land . . .

And yep, I reckon the Snuggie folk will be quaking in their blue and red rugs. And boots.

Currently available in Iceland, Europe and the USA, 'Vík Prjónsdóttir' was was created in 2005 by the designers Brynhildur Pálsdóttir, Egill Kalevi Karlsson, Guðfinna Mjöll Magnúsdóttir, Hrafnkell Birgisson, Þuríður Rós Sigurþórsdóttir and the Icelandic knitting factory Víkurprjón. (Try pronouncing those names let along saying them all at once.)

"Inspired by myths and stories from the past and present, Vík Prjónsdóttir is fascinated by nature as well as urban life, evident in her esoteric woollen designs,'' spiels the media release.

"A belief in the beyond and respect for the hidden world, Vík Prjónsdóttir has a passion for local cultures, materials and production.''

The 'designs' are produced by Víkurprjón Ltd, which is an old knitting factory located in Vík, about 200 kilometres from Reykjavík and uses the best quality local Icelandic sheep wool and traditional methods.
The first Vík Prjónsdóttir collection to grace the Australian shores includes a Beardcap (RRP$170); sealpelt ($510); baby seal ($210) and a two-some blanket ($525) plus there are sea blanket's priced from $480.

Snuggie? Be afraid. Be very afraid.

Third Drawer Down Museum of Art Souvenirs at http://www.thirddrawerdown.com/