Good to see the Australian fashion brand, Sportscraft and its gorgeous fashion ambassador, Kristy Hinze, getting behind one of our most popular sports.
With marketing associations (just like the newly announced one between Sportscraft and the Wallabies) such an important part of the 'branding' process, the fusion of sport and style has never been a more popular pastime for fashion houses.
Think of most major corporate fashion labels (Armani and Beckham; Nike and Tiger; Chanel and Kidman) and there is often a very successful celebrity or sports-person association.
So, here's an Australian equivalent . . .
"The Qantas Wallabies have forged a partnership with one of Australia’s leading fashion labels to ensure their off-field look mirrors the impact they aim to make on the international Rugby landscape in 2010.
Sportscraft has joined Australian Rugby Union as the Official Supplier of the Qantas Wallabies’ formal and travel uniforms over the next two years, including at the 2011 Rugby World Cup in New Zealand.
Like the Qantas Wallabies, Sportscraft is an iconic national brand dedicated to quality and consistent excellence in performance.
A leader in Australian fashion since 1914, Sportscraft was established just six years after the Wallabies name was created for a long tour to the UK, and 15 years after Australia played its first Rugby Test against the British Isles in 1899.
"The Qantas Wallabies and Sportscraft have a unique history and they are both quintessentially Australian,” said ARU Deputy Chief Executive Matt Carroll.
“We’re delighted to welcome a company that espouses the values and dedication to quality that the Qantas Wallabies are also pursuing during the forthcoming international season and at next year’s Rugby World Cup.
“These are exciting times for Australian Rugby.
“We have a young team that is on the ascendancy and we trust their performances over the next two years will meet the expectations and ambitions not only of ARU but also of our valued partners including Sportscraft.”
The 2010 off-field uniform for the Qantas Wallabies has been designed for comfort and wearability and was inspired around the timelessness of the colour blue.
“We wanted the team to look stylish in a modern and masculine way,” said Sonia Wong, General Manager of Sportscraft.
“As an Australian brand we are thrilled to be partnering with the Qantas Wallabies and wish them every success this season.”
****
Yes, the Sportscraft fashion ambassador Kristy Hinze has arrived in Sydney and will shoot the company’s Spring/Summer brand campaign as well as meeting two members of the Qantas Wallabies squad at the Sportscraft Double Bay store on Monday, 31 May.
"Sport is such an important part of my life and it’s exciting to see the Sportscraft menswear collection used in this arena,'' she says.
0 comments:
Post a Comment