The well-versed fash-pack already know that tv personality and DJ, Ruby Rose, has moved into fashion and designed a collection for Milk and Honey.
So, here's one of the first PR pics that just landed in the inbox . . .
And just to recap . . . here's what the collection is all about . . .
"MILK AND HONEY ANNOUNCES LAUNCH OF "DESIGNED BY RUBY ROSE’ CAPSULE COLLECTION . . .
Australian media personality Ruby Rose announces her design collaboration with Australian fashion brand ‘Milk and Honey’, arriving in-store nationally at MYER Miss Shop, Glue, Globalize, and selected boutique stores in mid August 2010.
Hot Springs Managing Director, Wassim Gazal says of the partnership: “This is a true collaboration between Ruby and our design team. We are delighted to be associated with Ruby as she speaks directly to our demographic through her personal style and her association with the music industry. This is more than a celebrity endorsement as Ruby’s strong design sense and hands on involvement has created a seamless extension to the Milk and Honey brand.”
The capsule collection embodies Ruby’s unique and edgy personal style, containing graphic singlets and t-shirts adorned with messages of equality and self expression as well as original art designed by the Milk and Honey team. Denim makes up the backbone of the collection in a large variety of styles, colours and treatments. These include sandblasted and ripped shorts with studded pockets, classic light wash jeans with knee-pad detail and a denim dress – perfect for the summer festivals. More trademark staples include razorback drop singlets, mini dresses with foiling and rock chick biker jackets. Even Ruby’s dog, Daisy, makes an appearance on one of the designs.
Ruby says: “I think of fashion as art, not clothing and it’s a way to express yourself without words. So when the opportunity came up to work with Milk and Honey, I was ecstatic. Scrap that - I was ridiculously overjoyed and inspired. There were no rules, apart from the fact that I was to be creative and design pieces that I would wear and to make it affordable for everyone - not pretentious, overpriced or unobtainable.” "
Australian media personality Ruby Rose announces her design collaboration with Australian fashion brand ‘Milk and Honey’, arriving in-store nationally at MYER Miss Shop, Glue, Globalize, and selected boutique stores in mid August 2010.
Hot Springs Managing Director, Wassim Gazal says of the partnership: “This is a true collaboration between Ruby and our design team. We are delighted to be associated with Ruby as she speaks directly to our demographic through her personal style and her association with the music industry. This is more than a celebrity endorsement as Ruby’s strong design sense and hands on involvement has created a seamless extension to the Milk and Honey brand.”
The capsule collection embodies Ruby’s unique and edgy personal style, containing graphic singlets and t-shirts adorned with messages of equality and self expression as well as original art designed by the Milk and Honey team. Denim makes up the backbone of the collection in a large variety of styles, colours and treatments. These include sandblasted and ripped shorts with studded pockets, classic light wash jeans with knee-pad detail and a denim dress – perfect for the summer festivals. More trademark staples include razorback drop singlets, mini dresses with foiling and rock chick biker jackets. Even Ruby’s dog, Daisy, makes an appearance on one of the designs.
Ruby says: “I think of fashion as art, not clothing and it’s a way to express yourself without words. So when the opportunity came up to work with Milk and Honey, I was ecstatic. Scrap that - I was ridiculously overjoyed and inspired. There were no rules, apart from the fact that I was to be creative and design pieces that I would wear and to make it affordable for everyone - not pretentious, overpriced or unobtainable.” "
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