A swag of lotions and potions take home the Aussie beauty gongs . .

Chanel's Susie Stenmark and Bronwyn McCahon

Nine's glam Getaway reporter Kelly Landry

THE "Best Beauty Buys", as decided by readers of ACP mags and also judged by magazine editors, were announced at a breakfast at Sydney's Bennelong restaurant in the Opera House . .

Here you go. Here's the media release . . .

" The best of the beauty industry was announced yesterday at the Australian Beauty Awards 2010 at a breakfast event hosted by Brand Ambassador Bronwyn McCahon (Cosmopolitan) at Guillaume at Bennelong.

Five awards were announced by Alison Veness-McGourty (Grazia/Harper’s Bazaar), Bronwyn McCahon, Elizabeth Renkert (madison), Edwina McCann (Harper’s Bazaar) and Helen McCabe (The Australian Women’s Weekly) to industry, media and special guests including Charli Delaney, Kathryn Eisman, Kelly Landry and Kylie Speer.

Chanel received the award for winning the most categories in Fragrance – Best Fragrance (Citrus), Reader’s Choice Favourite Brand Perfume (Day) and Reader’s Choice Favourite Brand Perfume (Night) presented by Helen McCabe.

Jo Malone received the award for winning the most categories in Body - Best Body Oil, Best Luxury Body Moisturiser and Best Beauty Accessory presented by Bronwyn McCahon.

Olay received the award for winning the most categories in Skin – Most Innovative New Product in Skincare, Best Eye Cream, Reader’s Choice Favourite Brand in Facial Moisturiser, Reader’s Choice Favourite Brand in Facial Sunscreen, Reader’s Choice Favourite Brand in Anti-Aging and Reader’s Choice Favourite Brand in Eye Cream presented by Edwina McCann.

Revlon received the award for winning the most categories in Makeup – Best Lipstick (Matte Finish), Best Budget Foundation (Medium), Best Powder, Reader’s Choice Favourite Brand – Foundation, Reader’s Choice Favourite Brand – Eyeshadow and Reader’s Choice Favourite Brand – Lipstick presented by Elizabeth Renkert.

Sebastian received the award for winning the most categories in Hair – Best Shampoo & Conditioner (Dry Hair), Best Volumiser, Best Styling Cream, Best Gel/Wax/Pomade and Best Hairspray presented by Alison Veness-McGourty.

Brand Ambassador of this year’s event, Bronwyn McCahon, Editor, Cosmopolitan and Editorial Director, Dolly said: “We are thrilled with the response we have had to this year’s Australian Beauty Awards receiving an overwhelming number of submissions and reader recommendations. These awards give us the opportunity to share the best buys in the industry and also gives our readers a voice to share their favourite products.

"We congratulate this year’s winners and look forward to the Australian Beauty Awards in 2011”.

The country’s biggest ever magazine media beauty initiative saw 18 of Australia’s leading magazine editors, beauty editors, journalists and industry experts process, test and judge this year’s submissions from over 2,500 new release products from the categories of body, fragrance, hair, make-up and skin (Criteria included – product launched to market between April 2009 – April 2010 and only those that are permanently available, not limited edition).

ACP Magazines’ readers also had the opportunity to have their say with over 11,000 online votes received via the Reader’s Choice Awards website – http://www.beautyawards.com.au/ – for the best products, most trusted brands and favourite buys of all time . "