Avatar star Zoe Saldana pops on some Calvin Klein undies . . .

Continuing their penchant for celebrity associations, Calvin Klein Underwear announced today that the actress, Zoe Saldana, will be featured in the women’s Fall 2010 Calvin Klein Underwear global advertising campaign.
The campaign was shot by fashion photographer Mikael Jansson in New York and will be comprised of a mix of print, digital and outdoor advertising timed to coincide with October 2010 magazine issues.
“We are excited to have Zoe Saldana as the face of Calvin Klein Underwear, and Calvin Klein Envy, our new product launch,” said Bob Mazzoli, Chief Creative Officer of Calvin Klein Underwear. “Zoe brings the campaign to life, and her universal appeal will enable us to continue to expand our dialogue with our consumers worldwide.”
“Calvin Klein has always put forth such beautifully executed campaigns,” said Ms. Saldana. “It’s very exciting for me to be associated with such an iconic, globally recognized brand like Calvin Klein Underwear.”
The Fall 2010 global advertising will feature Calvin Klein Underwear’s 'Envy' range, the latest collection from Calvin Klein Underwear. Calvin Klein 'Underwear Envy' is a new line of lingerie designed to create a more revealing silhouette.

In this 'new' shopping system, Calvin Klein Underwear bras are now identified by three distinct levels of coverage. Each level is differentiated by cup coverage, as well as strap and band width.

Envy is Coverage Level 1, with the most minimal level of coverage for a sleek, sexy look. Perfectly Fit is Coverage Level 2 and provides mid-level coverage for classic comfort. Seductive Comfort, positioned at Coverage Level 3, offers the most coverage and support.
Ms. Saldana has a long-standing relationship with the house of Calvin Klein and is frequently wardrobed by Calvin Klein Collection and most recently was (blue) Neytiri in 'Avatar'.

Ms. Saldana also starred in the blockbuster action-sci-fi film 'Star Trek' and was most recently seen in the films 'Death at A Funeral' and 'The Losers.'
Photo © 2010 Mikael Jansson