Mr Bob Brown and the Emirates gals . .
Nick and Rachel Holland
Jennifer Hawkins and "The Cup" . . . 
Guests: glam girl Katherine Field and the ever sharp Joel ChristieThe red carpet launch celebrations of this year's 150th Melbourne Cup saw Myer Ambassador, Jennifer Hawkins, share the spotlight with another golden beauty (um, the Cup) as she accompanied the 2010 Emirates Melbourne Cup trophy to celebrate the upcoming 'race that stops a nation'.
The Sydney city hot spot, The Ivy, went all equine as MC, Mark Beretta, from Channel Seven's Sunrise joined a swag of fashion, entertainment and sporty types.
Guests at the exclusive Victoria Racing Club (VRC) event received a red carpet welcome from 1992 Melbourne Cup-winning thoroughbred, Subzero, before being treated to an exclusive look at the legacy of the Melbourne Cup and its impact on Australian culture and our national identity.
In recognition of the glamour, high-fashion and track side extravagance that have become as much a part of the annual Melbourne Cup Carnival as the Cup itself, the party also feature a preview of Spring's key race wear trends. The 2010 Myer Fashions on the Field ambassadors, Nick and Rachel Holland made their first public appearance at the event and offered an insider's guide to looking good track side.
Bob Brown, Emirates Vice President, Australasia addressed guests to highlight the significant role of Emirates in the 150th running of the Emirates Melbourne Cup.
“The Melbourne Cup has experienced a colourful 150-year history and is now intrinsically linked in the social and cultural fabric of not just Melbourne, but of the entire country,” said VRC Chairman Rod Fitzroy.
"The VIP launch event in Sydney is a chance to embrace all the aspects that are truly reflective of Emirates Melbourne Cup Day, from world-class racing to the best fashion, entertainment, food and wine, business and lifestyle Australia has to offer.''
So, there you go . . .
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