Today's story at http://tiny.cc/bvtv9 got me thinking about a conversation I recently had with former bar promoter, Sam Coffey.
It's all about an idea from this one Sydney guy who is taking a softly, softly approach to helping the Coogee Bay pub avoid alcohol-related conflict.
If encountering a batch of big, burly bodyguards isn't your idea of enhancing a night out, enter a new wave of pub 'security', aptly called The Hangover Squad.
THS is a group made up of professional people who are hired by venues to help their customers drink alcohol in a responsible manner.
"I sincerely believe that given the right support, this business could play a large role in helping to change the prevalent binge drinking culture that exists in a large section of the Australian society,'' says events organizer & former bar promoter, Sam Coffey.
So much so, he has plans to take THS to the broader community: "I developed it at the Coogee Bay Hotel and it is already beginning to change the culture there as slowly customers are becoming more responsible themselves.''
The business is so named as it proactively targets hangovers before they happen, basically having the goal of preemptively preventing them. It also makes it a very positive evolutionary development in the management of the Responsible Service of Alcohol (RSA) at venues.
"The business has been developed, tested & refined on the grounds of the Coogee Bay Hotel over the past 13 months, where it has shown great results. It has significantly reduced customer conflict & increased general customer well being and the venue’s customer feedback is that of overwhelming support & appreciation for the service.''
Sam says “The Hangover Squad are the drinkers’ friend, not the drinkers’ enemy,” as they work work with a venue’s customers with the goal of positively influencing their drinking behaviour.
"THS proactively use their skills of communication, negotiation & influence to help customers have a responsibly enjoyable night, actively & discreetly, watching over the changing intoxication levels of customers within a venue.''
With an emphasis on duty of care, Sam says THS members will advise customers on responsible drinking behaviour, give out free bottles of water, remind people to eat if they haven’t done so
already, advise rapid drinkers to slow down with their drinking.
"I sincerely believe that given the right support, this business could play a large role in helping to change the prevalent binge drinking culture that exists in a large section of the Australian society,'' says Sam.
For info, email info@thehangoversquad.com or call 0433 132 731
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