Bonds in search of 35,301 Aussie bods . . .

Tomorrow (Tuesday) Bonds launch their Birthday Project which is seeking to find one Australian who was born on every day since Bonds opened on July 1, 1915. That’s 35,301 peeps.
Bonds are launching the national campaign to find one person to represent each of the 35,301 days since Bonds has been part of the lives of Australians and are encouraging friends, parents, partners, children and grandparents.
"This is the first time that a project like this has been created and once it is complete will provide a census-style showcase of the nation’s relationship with the Bonds brand,'' goes the press spiel.
"Bonds are inviting all people aged between 0 and 97 to claim their birthday on the We Are Bonds website, http://www.wearebonds.com.au/.
"Participants will have their profiles featured on the website and Bonds will select from these everyday Aussies to appear in future advertising campaigns."
Certain to become a cult item is the Bonds Birthday Tee-shirt which is individually customized to show the wearer’s date of birth, the tee-shirt will be available to all participants in the Birthday Project and the first 15,000 people to claim their birthday will receive it as a gift.
To commemorate the launch of The Birthday Project Bonds have commissioned internationally recognized Australian artist Darren Sylvester to create a portrait of 10 iconic Australians ‘enjoying a shared birthday moment’.
The artwork titled ‘You thought of me’ features one famous Australian to represent each of the 10 decades since Bonds opened in 1915. The iconic Australians are: former Number 96 actress and Australia’s oldest PHD student Lis Kirkby; cook and author Margaret Fulton; housewife superstar Dame Edna Everage; actor Michael Caton; media personality Deborah Hutton; musician Geoffrey Gurrumul Yanupingu; Bonds ambassadors Sarah Murdoch and Pat Rafter, pro surfer Owen Wright, solo sailor Jessica Watson and a Bonds Babysearch winner.
The artwork will be unveiled by Bonds ambassadors Sarah Murdoch and Pat Rafter at the Museum of Contemporary Art in Sydney tomorrow, Tuesday February 28, before it is donated to the Museum as a gift to all Australians . . . .