Australia’s fashion, media, entertainment, and advertising industries will be recognised for initiatives that promote positive body image through the first national awards of their kind.
Minister for Youth Peter Garrett today announced the opening of nominations for the 2012 Positive Body Image Awards, acknowledging that young people today are under an unprecedented amount of pressure to conform to a particular appearance. Details of the initiative were issued in a media release, post-ballot, this afternoon . . . .
“The Mission Australia National Survey of Young Australians, conducted annually since 2002, has consistently revealed that young people rank body image as a major concern,” Mr Garrett said.
“Negative body image can affect self-esteem and general well being and can contribute to the development of serious health issues.
“We know that alongside friends and family, the fashion, media and entertainment industries can play a role in influencing young people in relation to how they feel about their bodies.
“The Government has endorsed and released a Voluntary Industry Code of Conduct on Body Image, which outlines principles and goals to guide industries to adopt more body image friendly practices.
“Those organisations that have adopted the principles outlines in the code and provide incentive for others to follow their lead will now be recognised through the Positive Body Image Awards.”
The Awards will focus on initiatives targeted at young people aged 12-25 and will include two main categories:
*Recognition of organisations demonstrating a real and ongoing commitment to body image friendly practices within their business; and
*Recognition of specific body image friendly initiatives or products, this could include a campaign to increase young people’s awareness about digital retouching, a magazine edition or a special body image event.
Young people will also be invited to provide their ideas of organisations they believe are doing great work in promoting positive body image messages, through Facebook, Twitter and through the body image website.
The Assessment and Advisory Panel, chaired by The Australian Women’s Weekly Editor-in-Chief, Helen McCabe, will assess the nominations and recommend finalists and award recipients. Award winners will be able to use the Body Image Award Winner symbol, which will help consumers show support for industry groups or businesses who have taken serious steps to embrace positive body image.
Nominations are open until 23 March and finalists will be announced in May.
For all information on the awards, including eligibility and assessment criteria, go to www.youth.gov.au/bodyimageawards ; on Facebook at the ‘Be Body Positive’ facebook page at www.facebook.com/BeBodyPositive and the @BodyImageAU on Twitter at (http://twitter.com/BodyImageAU)
Monday, February 27, 2012
Bonds in search of 35,301 Aussie bods . . .
Tomorrow (Tuesday) Bonds launch their Birthday Project which is seeking to find one Australian who was born on every day since Bonds opened on July 1, 1915. That’s 35,301 peeps.
Bonds are launching the national campaign to find one person to represent each of the 35,301 days since Bonds has been part of the lives of Australians and are encouraging friends, parents, partners, children and grandparents.
"This is the first time that a project like this has been created and once it is complete will provide a census-style showcase of the nation’s relationship with the Bonds brand,'' goes the press spiel.
"Bonds are inviting all people aged between 0 and 97 to claim their birthday on the We Are Bonds website, http://www.wearebonds.com.au/.
"Participants will have their profiles featured on the website and Bonds will select from these everyday Aussies to appear in future advertising campaigns."
Certain to become a cult item is the Bonds Birthday Tee-shirt which is individually customized to show the wearer’s date of birth, the tee-shirt will be available to all participants in the Birthday Project and the first 15,000 people to claim their birthday will receive it as a gift.
To commemorate the launch of The Birthday Project Bonds have commissioned internationally recognized Australian artist Darren Sylvester to create a portrait of 10 iconic Australians ‘enjoying a shared birthday moment’.
The artwork titled ‘You thought of me’ features one famous Australian to represent each of the 10 decades since Bonds opened in 1915. The iconic Australians are: former Number 96 actress and Australia’s oldest PHD student Lis Kirkby; cook and author Margaret Fulton; housewife superstar Dame Edna Everage; actor Michael Caton; media personality Deborah Hutton; musician Geoffrey Gurrumul Yanupingu; Bonds ambassadors Sarah Murdoch and Pat Rafter, pro surfer Owen Wright, solo sailor Jessica Watson and a Bonds Babysearch winner.
The artwork will be unveiled by Bonds ambassadors Sarah Murdoch and Pat Rafter at the Museum of Contemporary Art in Sydney tomorrow, Tuesday February 28, before it is donated to the Museum as a gift to all Australians . . . .
Bonds are launching the national campaign to find one person to represent each of the 35,301 days since Bonds has been part of the lives of Australians and are encouraging friends, parents, partners, children and grandparents.
"This is the first time that a project like this has been created and once it is complete will provide a census-style showcase of the nation’s relationship with the Bonds brand,'' goes the press spiel.
"Bonds are inviting all people aged between 0 and 97 to claim their birthday on the We Are Bonds website, http://www.wearebonds.com.au/.
"Participants will have their profiles featured on the website and Bonds will select from these everyday Aussies to appear in future advertising campaigns."
Certain to become a cult item is the Bonds Birthday Tee-shirt which is individually customized to show the wearer’s date of birth, the tee-shirt will be available to all participants in the Birthday Project and the first 15,000 people to claim their birthday will receive it as a gift.
To commemorate the launch of The Birthday Project Bonds have commissioned internationally recognized Australian artist Darren Sylvester to create a portrait of 10 iconic Australians ‘enjoying a shared birthday moment’.
The artwork titled ‘You thought of me’ features one famous Australian to represent each of the 10 decades since Bonds opened in 1915. The iconic Australians are: former Number 96 actress and Australia’s oldest PHD student Lis Kirkby; cook and author Margaret Fulton; housewife superstar Dame Edna Everage; actor Michael Caton; media personality Deborah Hutton; musician Geoffrey Gurrumul Yanupingu; Bonds ambassadors Sarah Murdoch and Pat Rafter, pro surfer Owen Wright, solo sailor Jessica Watson and a Bonds Babysearch winner.
The artwork will be unveiled by Bonds ambassadors Sarah Murdoch and Pat Rafter at the Museum of Contemporary Art in Sydney tomorrow, Tuesday February 28, before it is donated to the Museum as a gift to all Australians . . . .
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